One study (Scherer and Sagarin 2006) showed that using obscenity correctly actually increased the persuasiveness of a speech! However, if you want to be a great communicator, there is one four-letter word you must get out of your head forever.
The one thing that is guaranteed to get others’ attention is the one thing that most “polite” presenters are afraid to do. As my 2015 Christmas present, I give you my all-time most favorite presentation technique that will make people pay attention to you.
Half of the time when I tell a joke, you can hear crickets. I’m just not that funny. How do you get laughs anyway? You steal them!
When a client preparing for the Governor’s convention and my wife preparing to talk to the women at church asked me the same question, I found myself giving them the same answer. Continue reading If You Only Do 1 Thing To Make a Good Impression